Top 10 UK-based startups to watch in 2022, according to Dealroom


Have you ever wondered how the digital market was born? It’s no secret that the Internet has revolutionized the way we do business, but how did we get here?

But before diving into it, let’s understand what exactly a market is.

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What is the market?

A marketplace is an online platform that connects buyers and sellers of products or services. It is also sometimes referred to as e-commerce platforms or online marketplaces.

Some of the most popular marketplaces include Amazon, eBay, etc. These markets offer a variety of goods and services, ranging from books and electronics to clothing and handmade goods.

Growth of the digital market

The rise of the digital market has been nothing short of remarkable. There are many reasons for the popularity of digital marketplaces.

First, the digital marketplace provides a level playing field for buyers and sellers. Unlike traditional brick-and-mortar businesses, which may be limited by location, digital marketplaces can reach a global audience. This gives small businesses and individual sellers a much larger pool of potential customers.

Second, digital marketplaces offer a wide range of products and services. Whether you’re looking for a new pair of shoes or a rare vintage car, you’ll likely find it in an online marketplace.

Finally, digital marketplaces are often more convenient than traditional shopping methods. You can browse thousands of listings with just a few clicks without leaving your home or office. You can also easily compare prices and read reviews before making a purchase.

How are startups revolutionizing the market?

Over the past few years, the number of startups in the market has increased. And without a doubt, they have revolutionized the way businesses operate and connect with customers.

Here are some examples :

Efficiency and comfort: Marketplace startups provide a more efficient and convenient way for businesses to operate. By connecting buyers and sellers online, they save businesses time and money.

Personalization: Marketplace startups offer a more personalized customer experience than traditional stores.

Democratization: Marketplace startups make it easier for SMEs to compete with larger companies by giving them access to new markets and customers.

Economic growth: Finally, marketplace startups have a positive impact on the economy by creating new jobs and stimulating economic growth.

Marketplace startups based in the UK

Well, if you’re looking for some amazing startups in the market to watch this year, you’ve come to the right place.

We’ve got 10 of the best UK-based startups to check out, all from Dealroom Signal Top 100 – a series of data-driven lists showcasing the best startups to watch in various industries.

According to Dealroom, these Top 100 lists are entirely based on data using Dealroom Signal and were not manually selected by company analysts. Dealroom Signal is a new predictive algorithm feature launched earlier this year. Rather than creating a score on a startup’s overall quality or performance, Dealroom Signal specifically aims to surface the most promising upcoming funding opportunities. The algorithm is therefore calibrated to find companies showing strong traction and who should be lining up for a funding event, or who are ready.

To start, Dealroom created the Top 100 lists for the following verticals: Fintech, Marketplaces, Impact, Edtech, Healthtech, and Foodtech.


Image credits: Huboo


Founder(s): Martin Bysh, Paul Dodd

hubo helps businesses grow by taking care of all their e-commerce fulfillment and logistics needs. The company’s fulfillment solution can integrate sales channels, marketplaces and e-commerce systems.

Image credits: Colendi


Founder(s): Bulent Tekmen, Eray Eren, Mihriban Ersin Tekmen, Serkan Omerbeyoglu, Zahid Sağıroğlu

colendi is a Banking as a Service (BaaS) platform that aims to democratize banking services for consumers, merchants and financial institutions to overcome the limitations associated with traditional banking services.

The BaaS platform has developed unique services based on scoring algorithms, combining next-generation fintech solutions using artificial intelligence and big data.

Together with its platform partners and strategic business allies, Colendi provides quick and easy access to loans with the buy now, pay later model and other distinct financial services to 7 million users to date.

Image credits: Jiffy


Founder(s): Artur Shamalov, Igor Demishev, Vladimir Kholiaznikov

Moment is an online supermarket with an on-demand delivery service that offers a wide selection of fresh produce, meals and household essentials from popular brands and local suppliers at retail prices.

The company uses a network of smart fulfillment centers, known as cloud stores, which are dedicated to meeting the needs and tastes of local communities.

The Jiffy platform is available as a ready-to-use electronic communication, store management, delivery management, BI and replenishment app and websites.

Image credits: Otta


Founder(s): Theo Margolius, Sam Franklin, Xav Kearney

ota advertises itself as a “candidate first” employment platform, matching its users to appropriate roles based on their personal preferences, values ​​and skills in its questionnaire. Since its creation, the platform claims to have gone from 1,000 applications sent per month to more than 5,000 daily.

Image credits: PerchPeek


Founder(s): Paul Bennett, Dr Ace Vinayak and Oliver Markham

PerchPeek is a digital relocation platform that uses AI to guide people through every step of their relocation, from search to installation. It is an AI-powered home search assistant that makes it easier for apartment seekers to find new accommodation.

Image credit: Vamstar


Founder(s): Praful Mehta, Richard Freeman, Vishesh Duggar

vamstar is an AI-powered global procurement and procurement platform for medical supplies and pharmaceuticals. The platform electronically connects buyers and suppliers to automate transactions and process flows across the global supply chain.

The platform is used by companies and organizations connecting suppliers, such as pharmaceutical, consumables, medical devices and digital technologies, with public and private buyers, such as hospitals, laboratories, health insurers, clinics, companies, universities or group purchasing organizations. (GPO).

Image credit: Mercuryo


Founder(s): Alexander Vasiliev, Greg Waisman and Petr Kozyakov

Mercureo is a cross-border payment network that allows businesses to send and receive payments for goods and services using cryptocurrencies.

The platform also offers its customers crypto SaaS solutions, allowing them to buy crypto through their fiat accounts while assigning the management of digital assets to the team.

earth day
Image credits: HumanForest


Founder(s): Augustin Guilisasti

HumanForest is a sustainable micro-mobility platform that provides affordable and accessible solutions for e-bike and eMoped sharing in London.

The company’s mission is to provide sustainable and affordable micro-mobility to Londoners, helping to reduce CO2 emissions, improve air quality and ease traffic congestion in the city.

HumanForest has completed over a million journeys in London since its launch year, saving almost 200 tonnes of CO2 emissions into the London air.

HumanForest partners with like-minded companies to allow its users to have 10 free minutes per day on its e-bikes and 5 free minutes per day on its eMopeds.

Image credits: Whing


Founder(s): Bianca Rangecroft

Where is a fashion technology company that aims to end the “buy, use, throw away” model and radically change our relationship with clothing.

The app allows users to digitize their wardrobes, receive daily styling suggestions and selected (sustainable) products to complement existing outfits.

The platform is designed to be a one-stop mobile destination for everything wardrobe-related, from reselling and lending clothes to repairing them.

It aims to empower consumers to make more conscious choices with their purchasing power and get the most out of what they already have.

Image credits: Coinpass


Founder(s): Jeff Hancock, Jason Fitzpatrick

coinpass is a cryptocurrency exchange platform that allows users to buy, sell, trade, and hold cryptocurrencies in a safe, secure, and technology-driven infrastructure.

The platform aims to make it easier for UK residents to purchase and manage a portfolio of cryptocurrencies including Bitcoin, Ethereum, and Ripple directly from their mobile phone.

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