Smart and Shared Mobility Strategies of Automakers, 2021 Report –


DUBLIN – (COMMERCIAL THREAD) – The report “Strategies of manufacturers in shared and intelligent mobility” has been added to offer.

This report examines how car manufacturers are positioning themselves in smart mobility through services such as carsharing, carpooling, connected parking, electric vehicle charging, online car sales and robot taxis. It also analyzes their level of techno-commercial readiness in the United States, Europe and Asia.

Discover the leaders in shared, autonomous and connected mobility

Automakers are turning into mobility and technology players to compete in the new era of mobility that is rapidly moving from product to service (MaaS). MaaS not only promises better vehicle utilization rates, but also the best mode of transportation based on the use case. The landscape is changing rapidly as mobility becomes a battleground for brand loyalty and new sources of revenue.

Automakers join forces in mobility to avoid disruption from new entrants

Carsharing and carpooling are two of the forms of mobility that have generated a lot of interest and investment, as the other types are very fragmented. The major automakers are striving to position themselves to take advantage of new opportunities and compete with new entrants.

Floating carsharing fuels the growth of the German market

Carsharing in Germany rebounded in 2021. The number of customers and fleets is steadily increasing in Germany. The evolution of the German carsharing market is a key indicator of the rate of consumers’ transition from car ownership to mobility as a service in Western Europe’s largest car market and one of the main hubs of autonomous, electrified and shared mobility. It is also paving the way for the future of mobility with robot taxis, robot shuttles, global mobility providers and Urban Air Mobility.

Successful execution of the smart mobility strategies of leading automakers in their home market is crucial as they cannot afford to miss out on new revenue pools versus new mobility service providers.

China’s battleground will define the future of smart mobility in emerging markets

China is a key market for the future of mobility for two reasons. First, it is the world’s largest automotive market, although it still has relatively low automotive penetration. Second, it is the world leader in electric vehicle sales, with the government pushing for NEVs.

This report examines how car manufacturers are positioning themselves in shared and intelligent mobility and what their level of techno-commercial readiness is. In more detail, this report provides:

  • Analysis of the competition of leading automakers in mobility services, segmented by capabilities in 15 key mobility modes, technology skills and winning business models.
  • Assessment of their mobility portfolio: Technology: eg. expertise in AI; Strategy: investment in start-ups, partnerships, pilots, AMoD; and Market Position and Leadership
  • The state of the art of the different economic models of Smart Mobility
  • The evolving mobility landscape, with a focus on key enablers, critical markets, winning strategies and the impact of mobility as a service for different stakeholders

Main topics covered:

1. The state of competition in shared mobility

1.1. Competitive landscape and car manufacturers’ offerings in shared and intelligent mobility services

1.2. Revenue of automotive manufacturers in the Financial services and mobility segments

1.3. More than $ 11 billion in investments by car manufacturers in mobility startups

1.4. Key mobility partnerships in 2020-21: the changing landscape

1.5. New battle fronts in shared mobility

1.5.1. Market growth in emerging markets

1.5.2. China’s crucial role

1.6 .. New mobility, incl. Shared Services, presents an additional $ 1.5 trillion opportunity

2. Drivers and trends shaping the future of shared and intelligent mobility services

2.1. Segmentation and definitions of shared and intelligent mobility services

2.2. Consumer demands are changing due to digitization, urbanization and sustainability

2.3. Automakers Rethink Online Car Selling Strategies and Digital Sales Channels Due to COVID-19

2.4. Enabling technology for intelligent mobility

2.4.1. Digitalization: Connectivity, Big data, Cloud

2.4.2. The role of blockchain for security and privacy in mobility services

2.4.3. Autonomous driving, software and AI

3. Strategies of car manufacturers in terms of shared and intelligent mobility

  • For every car manufacturer
  • Deliveries & Group Turnover 2016-2020
  • Vision in mobility
  • Mobility portfolio assessment
  • Technological preparation
  • Strategy: assessment of the business model (SW, AI), business segment and investments related to smart mobility
  • Competitor assessment: strategy, technological maturity, position and outlook in smart mobility

3.1. Audi

3.2. BMW Group

3.3. Daimler: Mercedes-Benz

3.4. Ford

3.5. General Motors

3.6. Honda

3.7. Hyundai-KIA

3.8. Jaguar Land Rover

3.9. Porsche

3.10. Renault-Nissan-Mitsubishi Alliance

3.11. Stellantis: ex-FCA & Groupe PSA

3.12. Tesla Motors

3.13. Toyota Engines: Lexus and Toyota

3.14. Volvo

3.15. Volkswagen

4. Connected, autonomous, shared and electrified mobility in China, Germany, California and India

4.1. Summary of MaaS maturity in key geographies

4.2. Smart mobility in China

4.2.1. Urbanization and environmental policy are shaping China’s new mobility needs

4.2.2. MaaS regulation in China: NEVs and ICVs at the center of government policy

4.2.3. DiDi “monopolizes” the booming VTC industry

4.2.4. Autonomous Robotaxi Lv.4 rolls out in China in ’21

4.2.5. Low adoption of carsharing in China

4.2.6. Limited EV charging network hinders MaaS adoption

4.2.7. The popularity of bike sharing has recently slowed

4.3. The status and prospects of intelligent mobility in Germany

4.3.1. German carsharing market rebounded in 2021 thanks to free float

4.3.2. Micro-mobility: Bike Sharing

4.3.3. Scooter sharing dominated by six major players

4.3.4. Germany’s electric vehicle charging network doubled in 2020

4.3.5. Urban air mobility arrives in German cities

4.4. The Status and Prospects of Smart Mobility in California, United States

4.4.1. Mobility challenges in California

4.4.2. California Carpool Market: Uber & Lyft

4.4.3. P2P carsharing / carsharing projects

4.4.4. California car subscription models

4.4.5. Micro mobility

4.4.6. Automated driving and autonomous deliveries

4.4.7. EV charging infrastructure and business models in the United States

4.4.8. Three key players in smart parking in California

4.5. Carsharing in North America vs Europe

4.6. Shared mobility in India

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