Int’l Breweries celebrates suppliers and rewards innovation

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By Merit Ibe

emerging After a successful financial year, International Breweries Plc (IBPlc), recently held Suppliers Day 2022 in Lagos to appreciate its many suppliers.

This year’s edition on the theme: “Stimulating sustainable growth through innovation” brought together the company’s suppliers from different regions of the country, the management and staff of IBPlc and other stakeholders.

Managing Director Hugo Rocha, who has applauded the support of stakeholders over the years, encouraged them to continue supporting the International Breweries brand as “we move from being a category leader to being a leader in the growth of the category. As we optimize our business, we want to be known for our fundamental superiority, quality beyond beer and the premiumization of our brands. Our goal is to digitize our relationship with over six million customers worldwide. We unlock value through new ventures; the future is here and we are leading it with innovation,” said Rocha.

IBPLC is one of the top 20 most capitalized companies on the stock market with a market capitalization of N147.7 billion. The company’s market share grew from 24.5% in 2017 to 35.5% in the first quarter of 2022. This milestone is achieved through the implementation of world-class practices and investment in the capacity, seizing growth opportunities and positioning it as the fastest growing company. increasingly important competitor in the market.

Vice President, Sourcing and Sustainability, Africa, AB InBev, Rodrigo De Oliveira, congratulated the team at International Breweries for organizing an event that allowed the company to show its appreciation to its suppliers. He added that vendor relationships are key to maintaining ongoing collaboration.

He also congratulated the team and its suppliers for reaching 50 years and winning several awards despite operational challenges such as the unfavorable exchange rate.

Representatives of Masterstroke Packages Limited, Ayo Enikanoslu and Culture Communications Limited, Benson Abayomi, suppliers to the company, explained that they had been with IBPLC as suppliers for approximately two years and eleven years respectively, noting that the business relationship has been rewarding and profitable despite the country’s economic challenges.

Speaking on the theme, Fayanmira Akintunde, West Africa Procurement and Sustainability Manager, International Breweries Plc, said, “No organization can survive without innovation. Big and small, new and old, for-profit or not-for-profit, all must continue to transform to succeed, especially in economies like Nigeria. Among AB InBev’s 10 principles – we lead change and innovate for our consumers.

Fayanmira noted the benefits of innovation for IBPLC as improved productivity; reduced cost; increased competitiveness; improved brand recognition and value; longer term partnership, increased turnover and improved profitability. He also listed the benefits of innovation for suppliers as a catalyst for expanded customer base; waste and cost reduction; positioning ahead of the industry curve; improved brand recognition and value; new partnerships and relationships, and increased market share/bottom line.

Other speakers were – Regional Brewery and Quality Manager, IBPLC, Sylva Okpara who spoke on “Quality Improvement; Change Management”; Compliance Manager, West Africa, IBPLC, Phyllis Amoo-Quaye, who shared her insights on “Business Ethics: Creating Best Practices to Strengthen Partnership”, and the Tax Manager , Financial Control, IBPLC, Unubi Abdullahi, who covered the topic “Finance Session – Tax Regulation and Calculation”, among others.

Supplier Day is an annual event held by International Breweries Plc to show appreciation and encourage its suppliers to do more to develop the business, its products and their various supplier issues, in the belief that no part of business should not be left behind.

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