DrivenIQ Raises $15M in Series A Funding Backed by Capstone Technologies Group, Inc.

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Albert Thompson, Founder and CEO of DrivenIQ

DrivenIQ’s robust and impressive technology stack helps brands create, own and store audience data in a meaningful way for their business use cases.

DrivenIQ, the audience data and ad tech experts, has raised $15 million in a Series A funding round backed by Capstone Technologies Group, Inc. (OTCQB:CATG). Capstone Technologies organically acquires, operates and develops disruptive technologies. The company acquired an initial minority stake in DrivenIQ in October 2021 and has since invested additional capital to further accelerate DrivenIQ’s growth.

Founded by industry veteran Albert Thompson, DrivenIQ specializes in helping brands unify, collect, standardize and ingest consumer data – easily and seamlessly – to better engage with their ideal customers. In the first six months of 2022, DrivenIQ more than doubled its monthly revenue, and in July 2022 alone, revenue increased by 112% compared to January 2022 revenue.

“Albert and the DrivenIQ team epitomize the technology innovators changing the face of business today,” said Mike Pruitt, Founder of Avenel Financial Group and Chairman of Capstone Technologies Group. “DrivenIQ’s robust and impressive technology stack helps brands create, own and store audience data in a meaningful way for their business use cases. We are excited to help DrivenIQ continue its substantial growth.

This funding supports the expansion of DrivenIQ’s Customer360™ AMP (Audience Management Platform™), called VisitIQ™, comprised of first-party personalized data, geolocation data, AI predictive modeling and personalized micro-audiences, of VisitIQ™ site audience tag technology and its latest solution, DrivenID™ Identity Graph. The DrivenID™ Identity Graph organizes, connects, unifies, and analyzes online and offline consumption and behavior data for more than 14 billion customer records identifying more than 230 million U.S. households. Working in tandem with VisitIQ™, Identity Graph offers brands and marketers the most comprehensive 360-degree real-time audience view, ushering in the future of “people-driven” data-driven strategies.

Pruitt says Capstone was drawn to DrivenIQ for the company’s ability to eliminate ad waste, deliver higher ROI, and more effectively monetize real traffic through real measurability, starting and ending with a data-driven approach.

Thompson says the company’s partnership with Capstone Technologies helps DrivenIQ continue to fill important voids in the customer data platform market, which is expected to reach $15 billion by 2026.

Thompson said the future of DrivenIQ involves developing an ecosystem that connects (1) customer data platforms or CDP (2) customer experience management or CXM (3) customer experience management tools customer relationship or CRM and (4) data management platforms or DMP, to solve central problems. issues for businesses and their audiences and customers.

“We appreciate Mike and Capstone Technologies for their support and recognition of the importance of technologies that collect and model large and complex volumes of data,” said Thompson. “Our unwavering goal is to create an AMP rooted in AI-based decision-making, customer experience analytics, and micro-segmentation analytics to help improve marketing effectiveness, accuracy data and enablement to solve endless use cases. This will ultimately lead to a true customer-to-brand personalization ecosystem. Our funding will help us achieve our goal and revolutionize the way data platforms manage large-scale audiences.”

About DrivenIQ

DrivenIQ is an omni-data DaaS (Data-as-a-Service) technology company and audience management platform (AMP) that specializes in first-party data, first-party data and modeling data to help companies better manage their audiences and create data solutions. to best manage their ideal clients. The Company offers a variety of services, including website and consumer traffic analysis and data visualization, geo-zoning audience technologies, data identity resolution, appending management, data-driven social media solutions, VisitIQ™, a caller ID solution for websites, DrivenIQ Identity Graph and DriveBidTM, a live vehicle trade-in marketplace. Founded by digital advertising expert and former car dealership Albert Thompson, DrivenIQ is known for its automotive industry data solutions, although it helps small, medium and large businesses in a variety of industries. Visit http://www.driveniq.com and http://www.drivebid.com for more information.

About Capstone Technologies, Inc.

Capstone Technologies Group, Inc (CATG) seeks to organically acquire, operate and grow disruptive technologies across multiple industries where they have expertise aided by a network of experts and advisors. Capstone Technologies Group also intends to invest through wholly-owned subsidiary Capstone Venture Partners, LLC alongside blue-chip investors or directly in proven founders who are building companies with technologies that will shape the future.

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