Companies are using AI as a tool for innovation: Accenture


The increase in digitalization across industries has led to an increasing number of companies moving from experimenting with artificial intelligence (AI) in their pockets to integrating and scaling it into their organizations.

Bharat Petroleum (BPCL), India’s leading oil marketing company, for example, has redesigned its vast sales and distribution network using data, AI and cloud technologies to increase operational efficiency and quality of service for its customers across India.

Accenture, which helped build BPCL’s “IRIS” digital platform, enabled the integration of real-time data from across BPCL’s national network to provide a consolidated view of its extended operations.

Prithvijit Roy, Managing Director, Applied Intelligence, Accenture in India, told FE that the platform has enabled BPCL staff and its dealer network to make faster and more accurate decisions, including preventive maintenance.

“Driven by AI-based analytics and machine learning technologies, the IRIS platform triggers automated alerts and actions, including rapid response to equipment failures and hazardous situations,” he said. -he declares.

Accenture Applied Intelligence (AAI) is part of Accenture’s business that leads data and AI engagements.
Besides oil and gas, more and more industries such as banking, life sciences, telecommunications and media, consumer goods, retail, energy and e-commerce are adopting the significantly. According to Roy, the benefits range from productivity gains and cost reductions to strategic goals, such as developing entirely new products and services, deepening customer engagement, and building sustainability and resilience.

He said AI is increasingly turning into a lever for growth and innovation, not just efficiency. “Most companies now understand the strong growth and innovation that AI can generate for them. We help our clients do this across strategies, processes, technology, and culture in a responsible way, combining cloud as an enabler, data as a driver, and AI as a differentiator. Ultimately, it allows them to make smarter decisions and with a greater degree of confidence,” he said.

With the growing demand for automation, India is also emerging as a talent hub for AAI to serve its customers across the globe. Accenture has a team of data science, data engineering, machine learning operations, data visualization and storytelling specialists who have industry and functional expertise. The company also continuously refines and requalifies them to keep up with the changing solution needs of its customers, Roy said.

“India is an innovation hub for Accenture globally and an important source of talent with over 300,000 people. For Accenture Applied Intelligence there is a lot of critical work going on which is led by our India team and our people here have the opportunity to work on a wide range of exciting projects and help shape the way AI solves real-world problems,” he said.


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