AMP Agency Acquires Genome, an Award-Winning Digital Agency


AMP’s strategic investments focus on innovation

BOSTON, May 24, 2022 /PRNewswire/ — MPA Agencya full-service digital marketing agency, acquired Genome, an award-winning digital innovation, transformation and product development company. The addition of Genome will reinforce AMP Agency’s strategy to advance technological innovation and expand internationally.

Genome CEO Matt Fitz-Henry will serve as Senior Vice President of Technology for AMP Agency, with a primary focus on creating innovative technical solutions for clients. Executive Vice President and General Manager of Genome Nate Herr will serve as Senior Vice President, Technology Services. In recent years, AMP Agency and Genome have partnered on numerous projects, including global website updates and an enterprise e-commerce solution for a supermarket chain.

AMP Agency specializes in creating innovative solutions that help brands connect with customers and drive business forward. Throughout the pandemic, AMP Agency’s investments in digital innovation and technology have met the rapidly changing needs of brands and retailers. The acquisition of Genome enables AMP Agency to provide technology services on a global scale.

“As digital transformation accelerates, our clients are shifting their priorities towards improving customer experience, optimizing e-commerce and building branded digital properties,” said AMP Agency President . Michael Mish. “Our technology practice has become a valuable resource for clients. It was clear from the start that Genome would provide the necessary skills, so the acquisition seemed natural. The addition of the Genome team’s expertise and capabilities takes our offerings to a new level.

“Matt and Nate’s customer experience immersed them in the convergence of digital media, entertainment and branding,” he added. “Both have roots in the music and entertainment industries, where they have held senior technology and marketing positions in laudable companies. They bring a unique approach and perspective to what is often a process. technique-oriented.

“We are thrilled to be part of AMP Agency and view the acquisition as a stepping stone for our team to reach new heights of technology innovation,” said Fitz-Henry. “We’ve been able to accomplish so much together already and I’m so excited to see where our formal union takes us.”

About the AMP agency

With over 200 employees and teams in New York, Boston, Los Angeles, San Francisco, Seattle and Austin, MPA Agency is designed to bring change to all touchpoints between a brand and its customers. The agency, named at the inauguration of Adweek List of fastest growing agencies, uses proprietary data, behavioral analytics, and predictive analytics to inform its investment ideas and strategies and create highly valuable marketing ecosystems, digital products, and customer experiences that grow businesses. AMP agency’s client list includes Meta, Sam Edelman and others in technology, consumer packaged goods, beauty, fashion, retail, consumer electronics, travel, financial services and healthcare. All of his influential work can be viewed on the AMP agency website website. The AMP Agency is part of Advantage Solutions, a leading provider of sales and marketing technology solutions. For more information, visit

About the genome

Genome builds innovative solutions to generate commercial value for brands. Genome’s expertise spans the gamut from landing pages and e-commerce sites to mobile apps, large-scale integrated systems, machine learning and data-driven experiences, live events and activations. experiences, augmented reality and virtual reality.



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