IRVINE, Calif., Aug 03, 2021 (GLOBE NEWSWIRE) – In an effort to accelerate innovation in business promotion, Advantage Solutions, the leading provider of sales and marketing solutions for consumer goods companies and retailers , invests and partners with Eversight, the pioneer of brand revenue growth through automated AI-based experiments with buyers.
The investment and partnership combine Advantage’s industry-leading store-level execution with Eversight’s offering innovation suite to deliver winning promotions that are executed at scale in the field, enhancing thus returns through results-oriented business spending strategies and tactics. Through the partnership with Advantage Solutions, Eversight’s capabilities are now available for use with more than 3,000 consumer packaged goods companies representing more than $ 90 billion in sales to North American consumers.
“As a strategic intermediary between brands and retailers, we are able to help identify and resolve their mutual issues,” said Tanya Domier, CEO of Advantage Solutions. “We’ve heard from brands who are frustrated with the impact on sales and ROI of their sales promotions and determined to fix them. We share the Eversight team’s focus on innovation and know that coupling our end-to-end implementation of promotions with Eversight’s innovation suite of offerings will unlock powerful offers that increase household penetration, optimize discount levels, increase volume and increase market share.
Eversight co-founder David Moran added, “Few in the industry are happy with traditional approaches to business promotion. We’re excited to partner with Advantage to test real deals with real buyers and implement successful promotions on an omnichannel basis – without the loss of returns seen today when better deal ideas aren’t fully implemented. implemented. Advantage will help take winning ideas from head office to shelves, both in-store and online.
Advantage and Eversight begin to roll out their transformational approach with select retailers and brands, focusing on the categories most in need of new promotional thinking, with the goal of scaling the solution industry-wide. ‘by the end of 2022.
“Marketing promotion has long been a holy grail opportunity in consumer packaged products,” noted Dan Riff, head of investor relations and strategy for Advantage Solutions. “The vast pool of trade spending is deployed out of habit and custom rather than science. As COVID-19 comes out, with a strong need for higher prices and more surgical promotions, our customers are ready for a new solution. Building on Advantage’s long history of high ROI innovations, this partnership can deliver just that.
About Advantage Solutions
Advantage Solutions is a leading business solutions provider committed to driving the growth of consumer goods manufacturers and retailers through winning ideas and execution. Advantage’s data and technology-driven omnichannel solutions – including sales, retail merchandising, business intelligence, digital commerce, and a comprehensive suite of marketing services – help brands and retailers across a broad spectrum of channels to drive consumer demand, increase sales and achieve operational efficiency. Headquartered in Irvine, Calif., Advantage has offices throughout North America and strategic investments in select markets in Africa, Asia, Australia and Europe, through which it serves the global needs of multinational, regional manufacturers. and local. For more information, please visit advantagesolutions.net.
Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize prices in response to market conditions and to deliver a higher return on investment on promotional spend. Eversight’s Pricing Suite and Offer Innovation Suite solutions generate strong improvements in margin and sales volume for leading companies such as Coca-Cola, Frito-Lay, Raley’s and Schnucks. Founded in 2013, Eversight is headquartered in Palo Alto, California. For more information, please visit eversightlabs.com.