A Conversation with Anthony Allen Anderson – Senior GSI Exchange Partner

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Anthony Allen Anderson is a senior partner of GSI Exchange, a leading coins and precious metals company, specializing in the wholesale and direct trading of precious metal bullion and coins, and in establishing physical IRAs for gold and silver for the customers.

A visionary leader in the precious metals industry, Anthony has contributed to the outsized growth and profitability of GSI Exchange since the company was founded in 2014, with a three-year average growth factor of over 3,800% .

Anthony allen anderson came to the head of GSI Exchange as a veteran of the financial industry, working with Peter McKenna at Investors Business Daily, the late Russell Sands of Turtle Trader and a number of leading financial traders including Jon Najarian, Don Fishback and Chuck Hughes (among others), where he gained extensive and practical experience in futures, options and forex markets.

GSI Exchange marked a much needed transition for both Anthony and the precious metals industry as a whole, as GSI Exchange, under Anthony’s leadership, quickly differentiated itself within the industry, offering clients a suite of cutting-edge competitive products, comprehensive market information, and exceptional service.

GSI Exchange’s entry into the market began with Anthony’s efforts to build up one of the industry’s largest metal supplier networks, a database that quickly overtook those of other competing companies.

Not only does this large network allow the company to have a much wider selection of products to bring to market, it also allows GSI Exchange to operate in a way that is different from the “one size fits all” approach. which Anthony sees as a major weakness among competing companies.

GSI Exchange’s focus on bullion and limited strike coins from a large supplier database enables the company to supply its customers with silver, gold, palladium and gold coins. Highest quality platinum at significantly lower prices than its industry peers.

We recently spoke to Anthony Allen Anderson of GSI Exchange to learn more about his approach to running one of the largest and most successful dealers in coins, bullion and precious metals in the United States, and how the global health crisis and delusional government spending sparked a renewed investor interest in gold and silver.

How has the COVID-19 pandemic impacted your business and what steps have you taken to respond to it?

We immediately sent our workers home and held online digital meetings twice a day to secure our network. The breakdown of the office environment is a brutal disruption to any sales team. Camaraderie suffers when people don’t have the ability to collaborate in the office in real time, followed by fear and anxiety. Working with what I now consider standard communication media like Zoom and online chat allows for a sense of togetherness that can fill the void of not being in the same room or office as your team. Organizing daily “group reflections” twice a day allowed our team to follow the pattern set by senior management in a consistent manner.

How do you see the future of remote working and distance learning affecting your business?

Remote working and online learning present huge opportunities for financial services companies. The technology has enabled greater cooperation among colleagues in remote offices and the instant sharing of information on the latest business news affecting the markets. We believe that continuing education and training are essential for success in today’s competitive marketplace, and we have implemented a variety of ways for our employees to access these resources when and where they need most. practice.

How has the recent movement towards greater diversity and inclusion of minorities affected your business planning?

We have always been an equal opportunity company. Our team includes people of different faiths, races, government officials, and veterans of the United States Armed Forces. We offer a meritocracy that rewards the top performers with unlimited opportunities for personal and professional growth.

What qualities and skills do you look for when recruiting new talent?

Honesty and integrity are essential values ​​when hiring new talent. We ask clients to trust us with their hard-earned savings and retirement investments, and in return, we must have talent worthy of that trust.

What questions do you ask during an interview?

I like to ask questions that give me insight into the personality of the person we’re looking to hire. I want people who fit our culture and who will be successful in a fast paced competitive environment. Some questions I typically ask include:

  • What are your greatest strengths?
  • What are your biggest weaknesses?
  • Where do you see yourself in three years?
  • Do you prefer to work alone or with others?
  • Why did you quit your last job (or why are you planning to quit)?
  • What did you like the most about your last job?
  • What did you like least about your last job?
  • What are your hobbies or outside interests?

How do you motivate your team for exceptional results?

Financial compensation is a powerful motivator and we are very generous to our employees. We also recognize the top performers internally during team calls and company-wide email communications.

Why is Palm Beach Gardens, Florida a great place to live and work?

Earlier this year, we moved from California to a new state-of-the-art Florida office to support additional staff, expand inventory and support a wholesale precious metals trading floor. We have a large client base in Florida and it is a tax-efficient destination suitable for retirees and businesses. Palm Beach County enjoys an average daily temperature of 74 degrees, and our offices are minutes from some of America’s best beaches. The elected leaders of Palm Beach Gardens have adopted a favorable business climate that supports innovation and provides an atmosphere conducive to business success.

Florida’s population has grown from 18.8 million in 2010 to 21.5 million in 2020, and we have seen even more dramatic growth during the pandemic, when many major cities on the east and west coasts took over. drastic lockdown and quarantine measures. Florida has taken a thoughtful path to reopening which has helped make it a magnet for business and we are very happy to have our headquarters in the Sunshine State.

Why invest in gold and precious metals?

In uncertain times, gold really shines. With the COVID-19 crisis, interest in gold has skyrocketed, pushing its price to historic highs. Gold was a top performing investment asset, gaining 24% and beating the yields of high yield and investment grade bonds, Treasuries, all currencies and major stock indexes.

Concerns about slowing global growth, rising interest rates in the United States, inflation and stock market volatility have led to increased interest in gold as a safe haven for investors.

A safe haven is an asset that retains its value during extreme and unexpected events.

This is different from a “safe asset” that offers a guaranteed return, such as government bonds. By purchasing such a bond, you are lending money to the government in exchange for a promise that it will repay that money (with interest) in the future. Considering how the federal government is minting and spending money right now, there can be no assurance that it will be able to repay its obligations many years into the future. The United States is now struggling to meet its financial obligations.

Gold is a safe haven. Gold has been used since Antiquity as a store of value. Helping to achieve this status is its aesthetic appeal, malleability (with a relatively low melting point making it easier to produce coins or jewelry), virtual indestructibility (almost any gold that has ever been found or mined). is still there) and, more importantly, rarity. Although hundreds of thousands of people have dug and excavated it throughout history, the amount of gold mined has never been enough to devalue it.

Because of these characteristics, gold became the basis of currency and played a formal monetary role during the gold standard, which required nations to hold gold reserves as collateral for their currency.

Central banks still hold huge gold reserves. Of 197,576 tons of gold mined throughout history, the World Gold Council says 17.2% is held (in the form of bullion or coins) by governments and central banks, 21.6% by private investors, about 47% in the form of jewelry and 14.2% went to other uses. (as in electronics).

Gold is probably also a safe haven because it is simple and well known, the first thing that comes to mind when investors are faced with extreme uncertainty, and right now we are faced with extreme uncertainty. There is room in any well-diversified portfolio for an allocation to both gold and silver. Our investment management team has over 75 years of combined market experience and relationships with most of the largest vendors around the world.

We have experience in successfully placing over $ 1 billion in commodity and precious metal transactions around the world, and an almost unlimited inventory of silver, gold, palladium and silver coins. Highest quality platinum at the most competitive prices.

Posted on December 19, 2021


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